Boron Letters - Key Learnings
The Boron Letters is a collection of 25 letters written by Gary Halbert, considered the greatest copywriter ever, to his young son.
The letters, expectedly, are personal and contain wide-ranging advice on health, self-improvement, copywriting, and marketing.
Though some of the advice is dated, the collection is still considered a cult classic in the field of copywriting.
They are an excellent starting point for anyone interested in pursuing a career in copywriting.
Some of the Things That You Will Learn:
- How to find a market.
- How to find a market that is primed to buy.
- Marketing advice
- How to custom tailor a promotion
- How to create a directing marketing promotion from scratch.
- How to write copy.
- How to structure the writing to look attractive
- How to nail first impressions.
You get a 25-page pdf encompassing more than 5000 words containing critical learnings from all twenty-five letters.
P.S.: These key points are not a replacement for the original letters. You may use these as a revision or use them to find the letter that deals with a specific topic quickly. You can buy the complete collection of letters as a book here: https://amzn.to/33LmXlC (India) or https://amzn.to/36mpXU.S. (U.S.)
You get a 25-page pdf encompassing more than 5000 words containing critical learnings from all twenty-five Boron letters.